Manuel da Costa
Vanity metrics create a dangerous illusion of progress while masking the fundamental question: Is your experimentation program actually driving better business decisions, or is it just generating activity?
Manuel da Costa
Your board expects results, your teams need direction, and most critically, you need to prove that experimentation deserves a seat at the strategic planning table. The difference between programs that influence strategy and those that merely execute tests comes down to one crucial element: governance.
Manuel da Costa
If you're running an experimentation program, you probably have your own system for tracking tests, documenting results, and managing implementation. Maybe it's a collection of Airtable bases connected to Jira tickets, with results in Google Sheets and insights captured in Notion. Perhaps you've created impressive dashboards in Tableau pulling from multiple sources, or built custom workflows connecting various tools. Congratulations! You have created what we call a "Frankenstack."
Manuel da Costa
Organizations have invested heavily in testing tools, built dedicated teams, and run hundreds of experiments annually. Yet despite this significant investment, many still struggle to connect promising test results to reliable business outcomes. This disconnect is what we call the "Trust Gap" - the critical space between experimental findings and strategic decision confidence.
