In an era where competitive advantage increasingly comes from learning faster than competitors, experimentation represents a critical organizational capability. But like any capability, it requires proper leadership to realize its full potential.
The Executive’s Guide to Hiring Experimentation Leaders Who Drive Strategy, Not Just Tests
Most organizations approach hiring experimentation leaders the same way they’d hire senior practitioners—looking for deeper technical skills, more testing experience, and better optimization results. This approach virtually guarantees you’ll hire someone who will build a bigger testing factory when what you need is strategic decision-making infrastructure.
The Hidden Cost of Your Experimentation Memory Loss: Why Documentation Is Your Strategic Governance Foundation
The way most companies approach experimentation documentation isn’t just inefficient—it’s a governance crisis that undermines the entire value of your experimentation program.
The Experimentation Frankenstack: Why Your DIY Approach Is Costing More Than You Think
If you’re running an experimentation program, you probably have your own system for tracking tests, documenting results, and managing implementation. Maybe it’s a collection of Airtable bases connected to Jira tickets, with results in Google Sheets and insights captured in Notion. Perhaps you’ve created impressive dashboards in Tableau pulling from multiple sources, or built custom workflows connecting various tools.
Congratulations! You have created what we call a “Frankenstack.”