The Efestra Decision Intelligence Suite

Four products.
One destination: confident decisions from experiments and research.

Select the package that aligns with your organization's experimentation maturity and goals.

Start experimenting properly.

AI-guided test plans that build good habits from day one.

Ideal For Organizations:

  • New to structured experimentation
  • Junior teams who need guidance, not overhead
  • Leadership wanting to build experimentation capability without heavy tooling
  • Wanting a fast, structured way to go from idea to test plan

From £800 per month

See Launchpad Plans

Governance assessment and monitoring for your existing tools

Ideal For Organizations:

  • Using Airtable, Jira, ClickUp or similar for experiment tracking
  • Leadership wanting visibility without forcing change
  • Wanting to quantify the cost of current governance gaps
  • Needing to prove governance gaps before investing further

From £3,500 one-off

See Observatory Plans

Research That Reaches Decisions.

Standalone research insight management, synthesis & business decision tracking

Ideal For Organizations:

  • With active research programmes (UX, customer research, market research)
  • Teams drowning in research that never connects to decisions
  • Research insights not reaching decision-makers
  • No system for tracking research impact

From £1,250 per month

See Prism Plans

Complete Experimentation & Research Governance

Replace the frankenstack and build systematic governance across the org.

Ideal For Organizations:

  • Ready for full governance transformation
  • With multiple experimentation teams across departments
  • Wanting to build and sustain experimentation capability
  • Having executive sponsorship to replace fragmented tools

Contact For Pricing

See Flywheel Plans

Give teams new to experimentation the structure to run experiments a CPO can trust.

£800 per month

  • AI-guided test plan creation from plain language ideas
  • Structured hypothesis, metrics, and success criteria
  • Guardrail metric prompts to prevent unintended side effects
  • Collision detection against historical experiments
  • Experiment lifecycle tracking (draft to decision)
  • Business objective alignment
  • Decision recording with rationale capture
  • Searchable experiment history
Start With Launchpad

Observatory

Governance visibility for your existing tools.
See the problem before you solve it.

One-time governance audit of your current experimentation programme documentation.

£3,500 one-time

  • Connect to your Airtable, Jira, or ClickUp
  • Governance gap analysis from 12 months existing data
  • Executive summary report
  • Recommendations
  • "Cost of chaos" report
  • Ongoing Monitoring
  • Real time alerts
Book Analysis

Continuous governance oversight with real-time visibility for leadership.

£1,000 per month

  • Everything in Analysis incl Historical Report
  • Hourly Data Synchronisation
  • Real-time violation detection
  • Executive visibility dashboard
  • Change tracking and audit trails
  • Executive visibility dashboard
  • Monthly governance health reports
Start Monitoring

AI-powered research synthesis with human verification and decision tracking.

£1,250 per month

  • Unlimited user licenses
  • Upload research files (PDF, PPTX, transcripts)
  • Human-in-the-loop verification workflow
  • Evidence chain linking to source files
  • Searchable insights repository
  • Business objective alignment
  • Decision impact tracking
  • Executive reports
Start With Prism

Note: Prism is included in all Flywheel plans. Choose standalone Prism if you need research governance but aren’t ready for full experimentation governance yet.

FLYWHEEL

Complete experimentation and research governance. Replace the frankenstack.

Note: Prism is included in all Flywheel plans. Choose standalone Prism if you need research governance but aren’t ready for full experimentation governance yet.

Essential governance for growing experimentation programmes. Up to 5 practitioner licenses.

  • Unlimited Stakeholder & Collaborator Licenses
  • Full Prism research synthesis
  • Experiment workflow management
  • Governance scoring
  • Business Objectives & Strategic Alignment
  • Decision artifacts
  • Executive Dashboards
  • Team Performance Metrics (basic)
  • Learning Loop analytics
  • Integrations with 3rd party tools
  • Multi-team access
  • Custom integrations
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Governance across multiple teams and departments

  • Everything in Foundation
  • Cross departmental governance
  • Custom Executive Dashboards
  • Team Performance Metrics (Complete)
  • Custom Integrations
  • API access
  • SSO
  • Quarterly Business reviews & coaching
Talk To Us

Not Sure Which Product Is Right For Your Organization?

Book a 30-minute call. Let us help you identify the right starting point based on your current tools, team structure, and governance challenges.

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