The Experimentation Governance Solution
Your Experimentation Programme Is Producing Tests, Not Business Outcomes
Dozens of experiments running.
Yet executives can't answer: "Are we learning what matters? Are we building competitive advantage?"
This is the Experimentation Trust Gap.
Testing tools scaled faster than expertise. Without governance, you can't ensure strategic alignment, methodological rigour, or reliable decisions.
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Experimentation Programs Have A Quality Problem
As organisations democratised experimentation tools, they inadvertently created a quality crisis.
Experimentation scaled faster than expertise, and without governance infrastructure, there's no systematic way to ensure methodological quality across hundreds of tests.
Lack Of Oversight
Teams cobble together Airtable, Jira, Notion, and spreadsheets—creating a disjointed, unreliable experimentation process without clear governance or oversight.
Inexperience In Testing
Experiments designed by people new to experimentation methodology. Results interpreted incorrectly, leading to poor business decisions
Implementation Failures
Successful experiments routinely fail to deliver expected results when implemented, creating skepticism about the entire program.
Knowledge Loss
Organizations repeatedly test the same concepts as institutional memory fades and insights remain trapped in practitioner silos.
This isn't a people problem.
It's a Systems Problem
Leaders and programme managers need systematic visibility into whether experiments meet basic rigour standards. Without it, you're making strategic decisions based on unreliable evidence.
How Efestra Helps
Governance Infrastructure That Sits Above Your Testing Tool
Efestra doesn't replace your testing platform.
We provide the governance layer - software and our expertise - that ensures every experiment serves strategic objectives and produces trustworthy decisions.
- Strategically Aligned
- Focus On Experimentation Quality
- Full Program Oversight
- Insights & Decisions Tracked
Does Your Organisation Have A Trust Gap In Your Experimentation Program?
Most executives cannot answer basic questions about their experimentation programmes: Are we learning what matters? Are we building competitive advantage? Is testing spend producing measurable business impact?
If these questions resonate, you likely have a governance gap, not a tools gap.