For Product & Marketing Leadership

Finally See What Your Experimentation Programme Is Actually Doing

Your team reports wins, but can you trust the numbers?

 

Whether it's product experiments or conversion rate optimisation, Observatory connects to your existing tools and reveals the governance reality your dashboards hide.

 

No migration. No workflow changes. Just truth.

Book a discovery call
Watch Demo
1 Hr

Time To Deliver Your Report

Zero

Changes to existing workflows

73%

Governance Failures Found

Governance Oversight Of Your Existing Stack

What Observatory Does

Bad experiment data leads to bad decisions. Observatory shows you exactly where the gaps are.

WHY THIS MATTERS

Governance Failures Are Not Just Process Problems

Every governance violation represents a decision made on unreliable evidence. When experiments lack rigour, the business consequences compound silently until they become visible in the numbers that matter

Resources Wasted on False Positives

Every "winning" experiment without proper governance consumes resources to implement. Engineering sprints building features that never moved the needle. Media spend shifted to landing pages that weren't actually better.
COMMON PATTERN
“We shipped 40 winning tests but revenue is flat year-on-year”

Revenue Claims That Never Materialise

Your team reports £2M in projected annual value from experiments. But when metrics drift mid-test and hypotheses change after launch, those projections are fiction. Six months later, the growth never appears and nobody can explain why.
THE HIDDEN COST
2-4 weeks of engineering or £50K in redirected ad spend per false positive

Board Credibility at Risk

You present experimentation results to leadership as evidence of data-driven decision making. But if those results cannot withstand scrutiny, your credibility is exposed the moment someone asks the right questions.
THE QUESTION YOU CANNOT ANSWER
“How do we know this result is real and not just noise?”

Strategic Decisions Built on Sand

Experimentation should inform product strategy, campaign direction, and market positioning. When the underlying data is compromised, you're making high-stakes bets based on evidence that may be entirely wrong.
REAL CONSEQUENCES
Doubling down on features based on tests that never reached significance

The uncomfortable truth

Most experimentation programmes optimise for velocity and win rates. But speed without governance just means making wrong decisions faster.

A 30% win rate with solid governance beats an 80% win rate built on compromised methodology

 
The Hidden Problem

Your Team's Tools Cannot Tell You What You Need to Know

Optimizely, VWO, and AB Tasty are excellent for running tests. Airtable and Jira are great for tracking work. But none of them can enforce scientific rigour or detect when results have been manipulated. That is not their job. It is ours.

Hypotheses Change After Launch

When results do not match predictions, cells get quietly edited. The "we predicted this" hypothesis may have been written yesterday.
Metrics Drift Mid-Experiment

When the primary metric shows no effect, it gets swapped for one that does. The change is invisible in your current tools.
Documentation Gets Backdated

Comprehensive test plans appearing three months after the experiment ended. Created date shows row creation, not when planning actually happened.
Impact Claims Are Unverified

That £2.3M projected annual value? It is a number typed into a text field. No validation. No methodology. No audit trail.
THE SOLUTION

Governance Visibility Without Migration

Observatory connects via API to your team's existing tracking tools. We do not ask them to change anything. We simply watch and report.

THE SOLUTION

Observatory Can Catch These Six Critical Violations Your Current Tools Cannot

Whether you're running product feature flags or landing page tests, these violations undermine the scientific validity of your experiments and the reliability of decisions made from them

Missing Decision Rules

No predefined criteria for what constitutes success, allowing arbitrary interpretation of results.

Phantom Wins

Tests declared winners without statistical significance. CRO test stopped after 3 days because it was "clearly winning". Revenue impact claimed from 80% confidence results.

Retroactive Documentation

Bulk documentation added long after experiments completed, indicating post-hoc rationalisation rather than genuine planning.

Missing Hypotheses

Experiments running without documented predictions, making it impossible to validate results against expectations.

Post-Hoc Changes

Hypothesis edited or created after the experiment went live. Classic p-hacking that invalidates statistical significance.

Metric Drift

Primary success metric changed mid-test. Landing page optimised for clicks suddenly measured by form completions. Product experiment switches from retention to engagement.

HOW IT WORKS

From Connection to Clarity in Hours

01

Connect Your Tools

Grant read-only API access to your testing platforms and tracking tools. We support Airtable, Jira, Smartsheets, Clickup, Asana.& Adobe Workfront.

  • Read-only access needed
  • No data leaves your systems
  • Setup takes under 30 minutes

02

Map Your Fields

Tell us which fields contain your hypothesis, primary metric, status, and other governance-critical data. We handle the rest.

  • Guided mapping process
  • Works with any field structure
  • Preserves your naming conventions

03

Receive Your Report

Get a comprehensive governance analysis showing exactly where your experimentation programme is vulnerable and what is at risk.

  • Executive summary dashboard
  • Detailed violation breakdown
  • Risk quantification
Investment & Plans

Choose Your Level of Visibility

Start with a point-in-time analysis or invest in ongoing monitoring to catch violations as they happens.

ANALYSIS

Historical Analysis. One-time governance audit of your experimentation programme. Delivered within 1 hour.

£ 3,500 one-time
  • Connect up to 3 data sources
  • 12 months historical analysis
  • All six governance checks
  • Executive summary report
  • Exportable report & 30 day dashboard access
Book Your Analysis

MONITORING

Ongoing Governance. Continuous monitoring with real-time violation detection

£ 12000 Per Year
  • Everything in Analysis
  • Hourly Synchronisation
  • Real time violation alerts
  • Complete change timeline
  • Unlimited dashboard access
Discuss Monitoring
Common Questions

Questions Executives Ask

That is your decision. Many executives keep Observatory at leadership level initially to get an unbiased baseline. Others share access with team leads to create accountability. The team being monitored does not need dashboard access for monitoring to work.

Connect them all. Marketing on Airtable, Product on Jira, Growth on ClickUp. Observatory consolidates everything into a single governance view across your entire experimentation portfolio.

We reconstruct timelines from audit logs and modification history. Some tools have better records than others. The Analysis report clearly indicates confidence levels for each finding.

You have two paths. Continue with Observatory to monitor ongoing governance, or move to the full Efestra platform to prevent violations from occurring in the first place. We can help you build the business case for either.

Observatory requires read-only API access only. We never modify your data. All connections are encrypted, and we can operate within your security requirements including SSO and IP restrictions.

The Analysis tier gives you the snapshot without any ongoing commitment. Use it to build awareness and internal support before investing in continuous monitoring or the full platform.