If you're running an experimentation program, you probably have your own system for tracking tests, documenting results, and managing implementation. Maybe it's a collection of Airtable bases connected to Jira tickets, with results in Google Sheets and insights captured in Notion. Perhaps you've created impressive dashboards in Tableau pulling from multiple sources, or built custom workflows connecting various tools. Congratulations! You have created what we call a "Frankenstack."
Organizations have invested heavily in testing tools, built dedicated teams, and run hundreds of experiments annually. Yet despite this significant investment, many still struggle to connect promising test results to reliable business outcomes. This disconnect is what we call the "Trust Gap" - the critical space between experimental findings and strategic decision confidence.
Recent posts
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The Experimentation Democratisation Trap -
Hope-Based Governance: Why Your Experimentation Programme Runs on Wishful Thinking -
Why Experimentation Specialists Keep Solving the Wrong Problem -
The Experimentation Maturity Myths: Why Your “Advanced” Programme Might Be Fooling You -
The Decision Dilemma: Why Great Experiments Die in Committee
