For Chief Marketing Officers & Leaders

Transform Marketing Experimentation into Strategic Impact

Move beyond tactical optimization to create a marketing experimentation program that drives confident, strategic decisions with measurable business impact.

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CMO Experimentation Dashboard - Efestra

Marketing Experimentation Dashboard

3.2x

↑ 45% from experiments

Campaign ROI Impact

$127

↓ 28% from last quarter

Customer Acquisition Cost

24%

↑ 8% from experiments

Conversion Rate Lift

$4.8M

↑ 32% from last month

Marketing-Influenced Revenue

Channel Experiment Performance

Experiments Run

Lift Achieved

Email +22%

8 tests

Paid Search +18%

12 tests

Content +26%

9 tests

Social +14%

15 tests

Marketing Governance Health

82%

Overall Score

Test Quality 88%

Strategic Alignment 79%

Implementation Rate 84%

Insight Reuse 77%

Active Campaign Tests

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Campaign Name	Channel	Test Type	Audience	Current Lift	Confidence	Revenue Impact
Summer Product Launch	Email	A/B	250K	+18%	95%	$420K
Homepage Personalization	Web	Multi	1.2M	+22%	92%	$1.1M
LinkedIn B2B Campaign	Social	A/B	85K	+31%	89%	$280K
Q3 Content Strategy	Content	A/B	450K	+26%	97%	$680K
Cart Abandonment Flow	Email	Multi	180K	+15%	87%	$220K

The Marketing Experimentation Challenge

Why many marketing teams struggle to demonstrate strategic value from their testing programs

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Disconnected Channels

Marketing teams often run siloed experiments across channels, making it impossible to develop unified customer insights and strategies.

Knowledge & Insight Loss

Your organization repeatedly tests similar concepts because insights aren't effectively shared across teams, leading to wasted resources and duplicated efforts.

Disconnected Strategic Decisions

Your teams run dozens of experiments, but the insights rarely inform strategic marketing decisions or get presented in executive meetings with confidence.

Fragmented Tooling

Fragmented Experimentation Tools Your teams use a patchwork of disconnected tools ("Frankenstack") for tracking experiments, making it impossible to see the full picture of your experimentation program.

Close The Trust Gap

Efestra's experimentation governance platform transforms how marketing teams run, manage, and leverage experiments to drive strategic impact.

From Tactical To Strategic

Connect marketing experiments directly to strategic business objectives and marketing KPIs, ensuring every test contributes to meaningful outcomes.

Cross Channel Unified Testing

Break down silos by centralizing experimentation across email, social, web, app, and other channels for cohesive customer experience optimization.

Marketing ROI visibility

Quantify the business impact of experiments with clear ROI metrics that communicate value to the C-suite and justify increased investment.

Decision Impact Tracking

Create a clear link between experiment results and the bigger marketing decisions, with measurable business outcomes you can report to leadership.

Purpose-Built for Marketing Leaders

Transform your marketing experimentation from tactical conversion optimization to strategic decision support

Cross Channel Governance

Unify experimentation across email, social, advertising, and website touchpoints to create holistic customer journey optimization with consistent methodology.

Marketing Insights Repository

Centralized knowledge management that preserves and categorizes marketing insights, preventing duplicate tests and accelerating application of learnings.

Agency & Vendor Oversight

Clear visibility into the performance of agency and vendor experiments with accountability metrics and governance controls that ensure quality.

CMO Dashboards

Custom dashboards that translate technical experiment results into marketing-relevant metrics and strategic KPIs executives care about.

Resources for Marketing Leaders

Explore our library of guides, templates, and case studies designed specifically for CMOs and marketing leaders..

The CMO's Guide To Experimentation

Transform tactical marketing tests into strategic business impact with proven frameworks for governance.

Read It Now

The Trust Gap Diagnostic

Discover why your marketing experiments aren't driving measurable business outcomes and how to fix it.

Run The Diagnostic

What is Experimentation Governance

Learn the importance of experimentation governance in marketing decisions