THE CMO's GUIDE TO EXPERIMENTATION GOVERNANCE

Transform Marketing Experiments into Strategic Intelligence

Move beyond tactical conversion optimization to build a marketing experimentation program that drives strategic customer understanding and measurable business growth.

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What you'll learn

  • The marketing cost of ungoverned experimentation programs
  • Why conversion lift metrics mislead marketing leaders
  • How to connect experiments to marketing strategy
  • Building cross-channel experimentation governance
  • Your 90-day marketing experimentation transformation plan