Close The Trust Gap: Your Essential Questions Answered
Everything You Need To Know About Efestra & Experimentation Governance
Efestra is the only experimentation platform designed specifically for executive decision making, governance and strategic oversight. While other tools help you run tests faster, we help you build the accountability and transparency systems that ensure every experiment contributes to real business value. Think of us as the "financial governance" for your experimentation program.
Testing tools help you run experiments. Efestra helps you govern them. The key difference is strategic oversight vs. tactical execution. We focus on connecting experiment insights to business decisions, tracking insight reuse, and providing executive visibility into program quality. Most companies need both execution tools AND governance systems.
The Trust Gap is the disconnect between promising test results and actual business outcomes. It happens when experiments show impressive results, but leadership hesitates to act because they can't trust the data quality or predict real-world impact. This gap means great insights never become business value. We help close that gap with governance frameworks that build confidence in your experimentation program
Our primary users are senior product and growth leaders (CPOs, Heads of Product, CTOs, CMOs) at enterprise companies who want strategic oversight of their experimentation programs. We're also valuable for experimentation leads who need to demonstrate program value to leadership and eliminate the chaos of managing tests across multiple tools.
No, and that's by design. We integrate with your existing testing stack rather than replacing it. Whether you use Optimizely, VWO, or custom tools, Efestra provides the governance layer on top. We eliminate the "frankenstack" of Airtable, Jira, Notion, and spreadsheets that teams typically use to track experiments.
Knowledge Waste: Teams repeatedly test the same concepts because insights aren't preserved or reused effectively.
Implementation Risk: Features get shipped based on faulty experiment data, leading to costly mistakes.
Executive Blind Spots: Leadership can't see what's being tested, what's working, or how experiments influence business decisions.
Quality Control: No systematic oversight of experiment design, statistical validity, or business relevance.
Strategic Misalignment: Experiments don't connect to broader business objectives or inform major decisions.
Actually, the opposite. Good governance accelerates quality experimentation by eliminating duplicate tests, streamlining approvals, and helping you focus on high-impact experiments. Our customers report 42% reduction in wasted experiments.
Not at all. Efestra is designed for organizations that want better experimentation governance without Netflix-scale data science teams. Our platform provides the oversight and accountability frameworks that help smaller teams make better decisions with existing resources.
Experimentation governance is the systematic oversight that ensures innovation investments create lasting business value. Just like financial governance (P&L statements, budget oversight, cash flow tracking), experimentation governance provides visibility, accountability, and strategic alignment for your testing programs. It answers questions like: Which experiments influenced major business decisions? How much revenue can we attribute to experimentation insights? What's the quality score of our current tests?
Governance Scoring: Measure the integrity and business relevance of your experimentation program.
Decision Artifacts: Track how experiment insights influence business decisions and outcomes.
Insight Reuse Engine: Surface past learnings when teams plan new experiments.
Executive Dashboard: High-level visibility into program health and business impact.
Experimentation Workflow Audit Trails: Complete documentation and quality scoring for every test.
Strategic Alignment Tools: Connect experiments to business objectives and OKRs.
You can start by requesting a demo. We typically begin with a Shadow Stack Audit to understand your current experimentation workflow and identify improvement opportunities. From there, we can run a leadership workshop to align on governance frameworks before implementing the platform. Contact us to discuss the best approach for your organization.
Most organizations see immediate value from our Shadow Stack Audit, which reveals hidden inefficiencies in current experimentation workflows. Full platform implementation typically shows ROI within the first quarter through improved experiment quality and reduced duplicated efforts. The governance frameworks we establish create compound value over time.
Yes, all tiers include onboarding training and ongoing support. We also offer Executive Education Workshops to help leadership understand governance frameworks and Strategic Consulting services for more complex transformations. Our goal is to ensure not just successful implementation, but long-term governance maturity.
We provide data migration services at no additional cost to preserve your valuable historical insights. Our platform is designed to enhance and organize existing experiment data rather than replace it. You'll keep all your historical context while gaining better governance and insight reuse capabilities.
Foundation: Core governance capabilities including audit trails, governance scoring, and basic insights reuse. Perfect for single teams starting their governance journey.
Strategic: Adds cross-functional alignment tools, advanced analytics, and executive dashboards. Designed for organizations with multiple experimentation teams.
Enterprise: Full customization, advanced integrations, and dedicated support. Built for large organizations needing governance across departments.