FOR PRODUCT LEADERS

Your team wants to experiment. Give them the structure to do it properly.

Most teams know they should be experimenting. The problem is not motivation. Ideas stay vague, test plans lack rigour, and results get ignored because nobody agreed what success meant before the experiment launched. Launchpad fixes this at the source.

See it in action
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The gap between "we should experiment" and "we experiment well" is wider than most leaders think.

These three patterns cost organisations time, money, and trust in their experimentation programmes.

 
 

Vague ideas become vague experiments

A PM has a hunch about the pricing page. They write a hypothesis that is not falsifiable. They pick a metric that is easy to move rather than the one that matters. The experiment runs, the team declares a win, and leadership has no way of knowing whether the result was meaningful.

No one agrees what success looks like until it is too late

Without pre-defined success criteria, teams interpret results in whichever direction supports their preferred outcome. A 2% lift becomes "significant" when the team wants to ship, and "noise" when they do not. This is not dishonesty. It is the natural result of not committing to a framework before the data arrives.

Every experiment starts from scratch

The team that tested a pricing change six months ago left no record the next team can find. So the next team tests the same thing. Or tests something that contradicts what was already learned. There is no institutional memory because there was never a system designed to create one.
How it works

From rough idea to structured experiment in minutes.

Four steps. No training required. Your team can create their first structured experiment on day one.

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Describe your idea

Type what you want to test in plain language. "I want to add social proof to the pricing page." That's enough. No hypothesis framework needed.

Our MosAIc Guide shapes it

Our AI analyses your idea, identifies what's missing, and generates a properly structured hypothesis with a specific metric, audience, and reasoning. Accept it with one click.

Review your plan

The experiment plan populates automatically: metrics, guardrails, audience, duration, success criteria. If similar experiments exist, you'll see them before you proceed.

Create and go

Copy the plan to your testing tool (Amplitude, Optimizely, or wherever you run experiments). When it's done, come back to record results and the decision.

Features

Powered by Mosaic Guide

Launchpad's AI experiment planner helps your team run better experiments from day one.

Guides, does not enforce

No mandatory fields. No approval gates. No compliance theatre. Launchpad nudges your team toward better experiments through AI feedback and readiness scoring. Quality improves because the product itself teaches, not because a process demands it. Your team runs better experiments because they want to, not because they have to.

Catches problems before they happen

Before you create an experiment, Mosaic Guide checks your team's history. If someone already tested something similar, you'll know. If there's a running experiment that could collide with yours, you'll see it before you start. Your team avoids duplicate effort and contaminated results without needing to ask around.

Builds institutional memory from day one

Every experiment is searchable, tagged, and stored with its outcome and decision. Six months from now, when someone asks "have we tested this before?", there is an answer.

Your Head of Product sees the full picture

The team dashboard shows whether the investment is working. How many experiments are being created, how many lead to decisions, where the team is experimenting, and where they're not. Role-based views: admins see the team picture, PMs see their personal view.

Compare

Efestra Launchpad vs the alternatives

Most organisations choose between five options. Here's how Launchpad compares.

Do nothing Buy a testing tool Hire a consultant Free playbooks Launchpad
Structures experiments
–
–
–
Information only
Every experiment
Improves hypothesis quality
–
Some built in assistance
Whilst engaged
Self-directed
AI-powered, every time
Prevents duplicate experiments
–
–
–
–
Automatic detection
Tracks decisions, not just results
–
–
–
–
Built in
Builds institutional memory
–
Just within the tool
Leaves when they leave
–
Permanent
Annual cost
£0 (but hidden cost of failed features)
10k-50k+
15k-50k per engagement
£0
£800 per month
Who it's for

Built for teams starting from zero

Launchpad is for companies with 200 to 5,000 employees where product decisions are made without structured evidence.

"I'm a Head of Product who knows we should be testing but my team doesn't have the infrastructure."

Launchpad gives your team the infrastructure. They create better experiments from day one without needing a dedicated experimentation hire.

"I've been hired to build experimentation capability but I have no tooling."

Launchpad is the foundation you build on. It gives you the system that makes the methodology stick, even when you're not in the room.

"We bought Amplitude but nobody knows how to design a proper experiment."

Your testing tool is great at running and executing experiments. Launchpad makes sure they're worth running. They're complementary, not competing.

PRICING

Simple Predictable Pricing

  • Up to 5 Product Managers
  • Unlimited viewers and stakeholders
  • Full AI-guided experiment creation
  • Collision detection
  • Experiment history and search

£800/month

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Your team is ready to experiment. Give them the right starting point.

Launchpad takes less than an hour to set up. Your first structured experiment can be live within a day.

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