Platform Overview
The Experimentation Governance Platform
To Improve Experimentation Rigour For Executives To See Experimentation ROI To Scale Experimentation Without Sacrificing Quality That Transforms Testing Activity Into Strategic Decisions To Build Institutional Memory & Learning
Efestra provides the governance layer that sits above your testing tools. It's not a replacement for Statsig, Optimizely, VWO, or Adobe Target.
It's the infrastructure that ensures every experiment serves strategic objectives and produces trustworthy decisions.
Strategic Oversight
Executives get visibility into programme health without drowning in experiment detail. See at a glance: Are experiments aligned to strategy? Is quality being maintained? Are we learning what matters?
Experimentation Quality Governance
CoE teams gain systematic oversight of experimental rigour across the entire programme. Identify capability gaps, enforce quality standards, upskill practitioners - with clear visibility into who needs support and where.
Strategic Alignment
Product and marketing leaders ensure every experiment connects to business priorities. No more testing for testing's sake - systematic enforcement that experimentation serves strategy
Pre Built & Customisable Streamlined Workflows
Experimentation teams get clear workflows, quality guardrails, and strategic context in one place. Spend time on experiments that matter, not chasing documentation or wondering if you're meeting standards.
Institutional Knowledge
Knowledge that doesn't walk out the door when someone leaves the business. Every insight, decision, and learning is captured systematically. New team members inherit organisational intelligence. Past experiments inform future strategy.
The Complete Governance Flow
Efestra is designed for everyone in your experimentation ecosystem – not just the specialists running tests.
Executives get strategic visibility.
CoE leads get quality oversight.
Teams get streamlined workflows.
And the organisation builds institutional memory that persists beyond any individual or team.
Efestra orchestrates every step your entire experimentation lifecycle – from strategic objectives through to business decisions.
Efestra Isn’t Self-Service Software
Efestra is implemented as part of a governance transformation, not purchased as a standalone subscription. We work with your leadership & CoE teams to design governance frameworks, implement the platform, and provide ongoing advisory support.
To understand if it fits your organisation, start with an assessment.
What Governance Infrastructure Provides
Quality Oversight
Efestra provides systematic visibility into methodological rigour. Leaders and programme managers can see whether experiments meet quality standards before decisions are made.
Institutional Memory & Learning
Efestra captures and connects learnings systematically. Insights compound over time. New team members inherit organisational knowledge.
Strategic Alignment
Efestra enforces that every experiment justifies its strategic relevance before launch. Leaders see exactly how testing resources map to business objectives.
Decision Governance
Efestra creates clear trails from experiment results to business decisions. Every decision has documented ownership, evidence, and rationale.
What's Included
Efestra isn't software you configure yourself. Every implementation includes:
Customer Testimonials
See What Our Customers Are Saying
Efestra shows me exactly how to manage my team and improve our processes and test quality.
Marcello Pacqualucci
Travelopia
Experimentation Lead
We now have actionable insights about every experiment we run & can see clear progress.
Joachim Furuseth
Coop Norge
CRO Manager
