Close The Experimentation Trust Gap

Bridge the critical disconnect between promising test results and reliable business outcomes with enterprise-grade experimentation governance.

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The Experimentation Trust Gap

Watch how promising experiments fail to deliver business outcomes

EXPERIMENTS TRUST GAP BUSINESS OUTCOMES 152 per quarter ⚠️ 🔒 ❌ 42% implementation failure No governance Poor visibility Leadership distrust 58% delivered
$971K Annual Opportunity Cost
28% Insights Actually Reused
68% Executives Don't Trust Results
3.2x ROI Loss from Poor Governance

The Trust Gap Challenge

Despite significant investments in testing tools and talent, most organizations face a fundamental disconnect between experimental results and business impact.

Implementation Failure

Nearly half of successful experiments are never properly implemented, resulting in wasted insights and unrealized business value.

Limited Executive Confidence

A vast majority of executives report low or no confidence in making strategic decisions based on experimentation results.

Knowledge Management Crisis

Organizations reuse less than 28% of experimentation insights, leading to duplicated tests and missed opportunities.

What causes the Trust Gap

The Trust Gap occurs when there's a fundamental disconnect between experimental results and the confidence to act on them at scale. This gap is caused by:

Fragmented Tools

Disconnected "Frankenstacks" of Airtable, Jira, Notion, and spreadsheets create knowledge silos and prevent strategic alignment.

Lack Of Governance

Missing quality standards, implementation protocols, and accountability mechanisms undermine confidence in results.

Strategic Misalignment

Experiments disconnected from business objectives create activity without strategic purpose.

Poor Knowledge Management

Without systematic insight capture and knowledge preservation, teams repeatedly run similar tests and lose critical learning.

The Efestra Solution

Efestra features that close the Trust Gap by transforming how experimentation connects to business decisions.

 

Governance Framework

Embedded in the experimentation workflow ensures quality, accountability, and strategic alignment.

  • Automated Governance scoring
  • Quality standards enforcement
  • Implementation verification
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Executive Dashboards

Provide leadership with clear visibility into experimentation program health, strategic impact, and governance metrics.

  • Business impact visualization
  • Strategic alignment metrics
  • Program health monitoring
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Insight Repository

Build institutional memory through centralized knowledge management and insight preservation.

  • Insight reuse tracking
  • Cross-functional visibility
  • Knowledge connection mapping
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How Efestra Closes The Trust Gap

Our proven methodology & platform transforms experimentation from a tactical activity to a strategic business capability.

Run The Trust Gap Diagnostic
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01.

Trust Gap Analysis

We begin by conducting a comprehensive Experimentation Confidence Quotient (ECQ) assessment to identify specific gaps in your current program. This assessment evaluates governance maturity, strategic alignment, implementation success, and insight management.

  • Comprehensive program assessment
  • Trust Gap quantification
  • Current tool stack evaluation
  • Opportunity identification

02.

Governance Implementation

We deploy Efestra's governance framework and platform, establishing the foundational elements needed to close your Trust Gap. This includes migrating from fragmented tools to a unified system and establishing clear governance protocols.

  • Platform implementation
  • Data migration
  • Governance protocol establishment
  • Integration with existing tools

03.

Team Enablement

We ensure your team has the skills, knowledge, and processes needed to make the governance framework successful. This includes role-specific training and process implementation.

  • Role-based training
  • Executive alignment workshops
  • Process implementation
  • Change management support

04.

Continuous Optimization

We ensure long-term success through ongoing program optimization and strategic support. This includes quarterly business reviews, maturity assessments, and strategic alignment sessions.

  • Quarterly business reviews
  • Governance maturity assessments
  • Strategic alignment sessions
  • Ongoing governance support