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  • Platform

    Platform

    • Overview Transform scattered experimentation into strategic governance with complete learning loop visibility
    • Governance Framework Establish quality standards and decision protocols that ensure reliable, trustworthy experimentation
    • Strategic Alignment Connect every experiment directly to business objectives with measurable strategic impact
    • Experimentation Management Streamline end-to-end workflows while maintaining governance standards across all teams
    • Insights Repository Preserve and reuse institutional knowledge to build compounding organizational learning
    • Executive Dashboards Gain leadership confidence with governance scores and strategic impact visualization
    • Decision Artifacts Document and track how experimental insights translate into business decisions
    • Integrations Connect with your existing tools while maintaining unified governance and visibility
  • Solution

    By Challenge

    • Close The Trust Gap
    • Eliminate the Frankenstack
    • Enhance Decision Quality
    • Improve Insight Management
    • Increase Strategic Impact
    • Increase Cross Functional Alignment

    By Role

    • For CPOs & Product Leaders
    • For CMOs & Marketing Leaders
    • For CFOs & Finance Leaders
    • For CDOs & Data Leaders
    • For Experimentation Program Leads
    • For Experimentation Teams

    By Maturity Level

    • Starting Out Establishing Governance Foundations
    • For Intermediate Programs Scaling Strategic Impact
    • For Advanced Teams Enterprise Governance Excellence
  • Pricing
  • Resources

    Resources

    • The Experimentation Governance Blog Read Our Latest Insights
    • The Executive's Guide To Experimentation Experimentation Guides For Leadership
    • ECQ Assessment Experimentation Confidence Quotient
    • Trust Gap Diagnostic Evaluate the critical gaps in your experimentation program
    • Podcast Insights for leaders
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    Learning Center

    • The Trust Gap Explained Understanding the critical disconnect in experimentation
    • The Learning Loop Framework Efestra's framework for driving decision confidence
    • Experimentation Governance Explained Understanding the critical component in Experimentation
    • Efestra Academy Master the frameworks and skills for strategic program leadership
      COMING SOON
    • Videos & Webinars Master the frameworks and skills for strategic program leadership
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  • About Us
    • Our Story From Effective Experiments To Efestra
    • Our Mission Why We Do What We do
    • Our Manifesto How We see The Role Of Experimentation
    • Our Approach How We Help Clients Solve Their Problems

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Experimentation Adoption

Why Experimentation Specialists Keep Solving the Wrong Problem

October 6, 2025 Manuel da Costa

How practitioner-level thinking turns strategic governance challenges into tool selection exercises and how this impacts the organisations that hire them

Efestra transforms experimentation from promising results to reliable business outcomes by providing the governance framework that ensures what works in testing delivers in reality.

Platform
  • Platform Overview
  • Governance Framework
  • Executive Dashboards
  • Strategic Alignment
  • Experimentation Management
  • Decision Artifacts
  • Insights Repository
  • Integrations
Solutions
  • For Chief Product Officers
  • For Chief Marketing Officers
  • For Chief Financial Officers
  • For Chief Data Officers
  • For Experimentation Managers
  • For Experimentation Teams
Pricing & Plans
Resources
  • Read the blog
  • The Learning Loop
  • The Trust Gap Report
  • ECQ Asssessment
  • C-Level Guides
  • Podcasts & Videos
  • Workshops
About Us
  • Our Story
  • Our Approach
  • Our Mission
  • Our Manifesto
  • FAQs

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