Platform Features

Strategic Alignment

Transform isolated tests into strategic business drivers. Ensure every experiment directly contributes to your organization's most critical objectives, closing the Trust Gap between promising results and meaningful business impact.

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Strategic Alignment in Action

Most organizations struggle to connect experimentation to strategic business objectives. Efestra's Strategic Alignment capabilities ensure every experiment serves a clear business purpose and contributes to organizational goals.

  • Objective Hierarchy
  • Experiment & Insight Mapping
  • Executive Dashboards

Objective Hierarchy View

Create a structured hierarchy of business objectives from corporate-level goals to tactical initiatives. This multi-level framework ensures every experiment connects to your organization's strategic priorities.

  • Capture and track stakeholder objectives and initiatives
  • Set clear metrics and KPIs for each objective to enable impact measurement
  • Assign ownership and accountability for each objective
  • Visualize relationships between objectives to ensure strategic coherence

Experiment Mapping View

Connect every experiment directly to specific business objectives, ensuring strategic purpose and measurable impact. This powerful mapping capability creates accountability and clear strategic alignment throughout your experimentation program.

  • Directly link research, ideas & experiment hypotheses to specific business objectives during creation
  • Connect experiments to multiple objectives when they impact several strategic priorities
  • Visualize which objectives have sufficient experiment coverage and which need more focus
  • Track how experiment results contribute to each objective's progress
  • Identify strategic gaps where no experiments are addressing important objectives

Executive Dashboard View

Provide leadership with clear visibility into how experimentation impacts strategic objectives. These purpose-built dashboards translate experimentation results into business language that resonates with executives.

  • High-level overview of experimentation program's contribution to corporate objectives
  • Strategic impact visualization showing how experiments drive business results
  • Governance metrics including alignment coverage across objectives
  • Program ROI and impact trends over time
  • Resource allocation visualization to optimize experimentation investment
  • Decision support data to guide executive prioritization and investment decisions

Ready to close your Experimentation Trust Gap?

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