For Product & Marketing Leadership
Finally See What Your Experimentation Programme Is Actually Doing
Your team reports wins, but can you trust the numbers?
Whether it's product experiments or conversion rate optimisation, Observatory connects to your existing tools and reveals the governance reality your dashboards hide.
No migration. No workflow changes. Just truth.
1 Hr
Time To Deliver Your Report
Zero
Changes to existing workflows
73%
Governance Failures Found
Governance Oversight Of Your Existing Stack
Your Governance Report
What 12 Months of Experiments Actually Reveal
WHY THIS MATTERS
Governance Failures Are Not Just Process Problems
Every governance violation represents a decision made on unreliable evidence. When experiments lack rigour, the business consequences compound silently until they become visible in the numbers that matter
Resources Wasted on False Positives
Every "winning" experiment without proper governance consumes resources to implement. Engineering sprints building features that never moved the needle. Media spend shifted to landing pages that weren't actually better.
COMMON PATTERN
“We shipped 40 winning tests but revenue is flat year-on-year”
Revenue Claims That Never Materialise
Your team reports £2M in projected annual value from experiments. But when metrics drift mid-test and hypotheses change after launch, those projections are fiction. Six months later, the growth never appears and nobody can explain why.
THE HIDDEN COST
2-4 weeks of engineering or £50K in redirected ad spend per false positive
Board Credibility at Risk
You present experimentation results to leadership as evidence of data-driven decision making. But if those results cannot withstand scrutiny, your credibility is exposed the moment someone asks the right questions.
THE QUESTION YOU CANNOT ANSWER
“How do we know this result is real and not just noise?”
Strategic Decisions Built on Sand
Experimentation should inform product strategy, campaign direction, and market positioning. When the underlying data is compromised, you're making high-stakes bets based on evidence that may be entirely wrong.
REAL CONSEQUENCES
Doubling down on features based on tests that never reached significance
The uncomfortable truth
Most experimentation programmes optimise for velocity and win rates. But speed without governance just means making wrong decisions faster.
A 30% win rate with solid governance beats an 80% win rate built on compromised methodology
The Hidden Problem
Your Team's Tools Cannot Tell You What You Need to Know
Optimizely, VWO, and AB Tasty are excellent for running tests. Airtable and Jira are great for tracking work. But none of them can enforce scientific rigour or detect when results have been manipulated. That is not their job. It is ours.
THE SOLUTION
Governance Visibility Without Migration
Observatory connects via API to your team's existing tracking tools. We do not ask them to change anything. We simply watch and report.
THE SOLUTION
Observatory Can Catch These Six Critical Violations Your Current Tools Cannot
Whether you're running product feature flags or landing page tests, these violations undermine the scientific validity of your experiments and the reliability of decisions made from them
Missing Decision Rules
No predefined criteria for what constitutes success, allowing arbitrary interpretation of results.
Phantom Wins
Tests declared winners without statistical significance. CRO test stopped after 3 days because it was "clearly winning". Revenue impact claimed from 80% confidence results.
Retroactive Documentation
Bulk documentation added long after experiments completed, indicating post-hoc rationalisation rather than genuine planning.
Missing Hypotheses
Experiments running without documented predictions, making it impossible to validate results against expectations.
Post-Hoc Changes
Hypothesis edited or created after the experiment went live. Classic p-hacking that invalidates statistical significance.
Metric Drift
Primary success metric changed mid-test. Landing page optimised for clicks suddenly measured by form completions. Product experiment switches from retention to engagement.
HOW IT WORKS
From Connection to Clarity in Hours
01
Connect Your Tools
Grant read-only API access to your testing platforms and tracking tools. We support Optimizely, VWO, AB Tasty, LaunchDarkly, plus Airtable, Jira, and Notion.
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Read-only access needed
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No data leaves your systems
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Setup takes under 30 minutes
02
Map Your Fields
Tell us which fields contain your hypothesis, primary metric, status, and other governance-critical data. We handle the rest.
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Guided mapping process
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Works with any field structure
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Preserves your naming conventions
03
Receive Your Report
Get a comprehensive governance analysis showing exactly where your experimentation programme is vulnerable and what is at risk.
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Executive summary dashboard
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Detailed violation breakdown
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Risk quantification
Investment & Plans
Choose Your Level of Visibility
Start with a point-in-time analysis or invest in ongoing monitoring to catch violations as they happens.
ANALYSIS
Historical Analysis. One-time governance audit of your experimentation programme. Delivered within 1 hour.
£
3,500
one-time
- Connect up to 3 data sources
- 12 months historical analysis
- All six governance checks
- Executive summary report
- Exportable report & 30 day dashboard access
MONITORING
Ongoing Governance. Continuous monitoring with real-time violation detection
£
12000
Per Year
- Everything in Analysis
- Hourly Synchronisation
- Real time violation alerts
- Complete change timeline
- Unlimited dashboard access
Common Questions
Questions Executives Ask
That is your decision. Many executives keep Observatory at leadership level initially to get an unbiased baseline. Others share access with team leads to create accountability. The team being monitored does not need dashboard access for monitoring to work.
Connect them all. Marketing on Airtable, Product on Jira, Growth on ClickUp. Observatory consolidates everything into a single governance view across your entire experimentation portfolio.
We reconstruct timelines from audit logs and modification history. Some tools have better records than others. The Analysis report clearly indicates confidence levels for each finding.
You have two paths. Continue with Observatory to monitor ongoing governance, or move to the full Efestra platform to prevent violations from occurring in the first place. We can help you build the business case for either.
Observatory requires read-only API access only. We never modify your data. All connections are encrypted, and we can operate within your security requirements including SSO and IP restrictions.
The Analysis tier gives you the snapshot without any ongoing commitment. Use it to build awareness and internal support before investing in continuous monitoring or the full platform.