For Researchers
Twelve playbooks for the people conducting research day to day. Each one is a standalone guide you can use this week.
How to Write a Research Brief That Leads to Action
The difference between a request and a brief. Seven elements every brief needs before the research begins.
ReadHow to Synthesise Findings Across Multiple Studies
Connecting this quarter's study to last year's survey to the interviews from eighteen months ago.
ReadHow to Onboard a New Researcher to Your Programme
What a new researcher needs in their first month, and why most of it probably is not documented.
ReadHow to Present Research to Stakeholders Who Do Not Read Reports
Format, structure, and making findings land in the format stakeholders actually consume.
ReadHow to Avoid Researching What Has Already Been Researched
Duplication is expensive, common, and invisible. Here is how to prevent it.
ReadHow to Connect Research Findings to Product Decisions
Findings are not recommendations. Recommendations are not decisions. Most research stops at findings.
ReadHow to Run a Research Prioritisation Session
Twelve incoming requests, capacity for four. How to choose and how to say no with evidence.
ReadHow to Write Insights That Change Product Decisions
The difference between observations and insights. Most research stops at observations.
ReadHow to Build a Quarterly Research Report for Executives
What the report should contain and why assembling it probably takes a week when it should take a day.
ReadHow to Hand Over a Research Programme When Someone Leaves
The resignation test. What your programme would lose if the key person left on Friday.
ReadHow to Run a Research Programme Health Check
A structured diagnostic across five dimensions. Score honestly and see where the gaps are.
ReadHow to Handle Research That Contradicts What the Organisation Believes
The most politically dangerous moment in research. What to do when the findings are unwelcome.
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