The Decision Intelligence Suite For Product Organisations
Your experiments and research should drive decisions.
Do they?
Efestra is the infrastructure layer that ensures evidence from experiments and research is trustworthy, connected, and reaches the decisions that matter.
Where is your organisation currently?
We need to start experimenting properly
Your team is new to experimentation. You have a testing tool but no system for structuring experiments, preventing duplication, or capturing what you learn. You need to go from zero to good without heavy process.
We are experimenting but have no idea if it is working
Your team runs experiments but you cannot tell leadership what it has delivered. Documentation is scattered, claimed wins are questionable, and there is no connection between experiments and strategic decisions.
Our research does not influence decisions
Your team produces research and insights but six months later nobody can find them. The same questions keep getting asked. You need research to reach the people making decisions and prove its value.
We cannot prove that our evidence drives decisions
Struggling to connect research and experiment evidence to the strategic decisions it should inform. You need infrastructure that enforces quality, synthesises learning, and gives leadership proof that the investment delivers.
The Trust Gap
You invest in evidence.
But can you prove it shaped a single decision?
Your organisation spends significant budget on research and experimentation.
Are they reaching the people making strategic decisions, and can those decisions can be traced back to the evidence behind them?
Results you cannot verify
Your team reports experiment wins. But you have no independent way to verify those results or trace them to actual business impact. The claimed value lives in a presentation. The P&L tells a different story.
Research without visibility
Expensive studies get commissioned, presented once, and filed somewhere you will never find them. When the same question comes up in a board meeting , nobody can point to the evidence that already exists.
Decisions you cannot explain
When the board asks "what evidence informed this decision?", you should be able to answer in seconds. Most leaders cannot. The link between what was learned and what was decided does not exist in any system.
Loss of company knowledge
Your most expensive insights live in the heads of individual researchers and analysts. When they move on, the institutional learning they built walks out with them. The next team starts from scratch.
This is the trust gap:
The disconnect between the evidence your organisation generates and the confidence your leadership has in acting on it.
Trusted by
Four products. One goal. Decisions you can defend.
Efestra gives you visibility into the evidence your organisation produces, confidence that it is reliable, and a clear record of how it informed your decisions.
Start where you need the most clarity.
LAUNCHPAD / Guided experimentation
Give your team the structure to run experiments worth acting on.
Most teams want to experiment but do not know where to start. Ideas stay vague, test plans lack rigour, and results get ignored because nobody pre-agreed what success looks like. Launchpad takes a rough idea and turns it into a structured experiment with a clear hypothesis, the right metrics, and pre-defined success criteria. Your team builds good habits from day one. Leadership gets experiments they can trust.
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Help your product managers go from zero to good experiments in days not months
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AI assisted experiment planning without added overhead
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Surface similar past experiments so your team stops re-running tests that have already been tried.
From £800 a month
OBSERVATORY / Experimentation Governance Diagnostic
Find out whether you can trust your experimentation results
Hard to verify your experiment quality in general purpose project management tools?
Observatory gives you an independent view of the quality and reliability of your experimentation programme when teams use tools not designed for governance.
No workflow changes. No tool migration. We connect read-only to your existing tools and deliver a Governance Health Report within hours.
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Independent verification of experiment rigour and methodology
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Connects to your team's existing tools with no disruption
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Leadership dashboard that your team does not filter or control
From £3,500 one-time historical analysis or £12,000/year ongoing monitoring
PRISM / Research Synthesis & Decision Tracking
Connect scattered research to the decisions it should be informing.
Prism connects research to business outcomes. Studies are commissioned against strategic priorities, AI synthesis turns weeks of analysis into hours, and every finding is tracked through to the decision it was meant to inform. Researchers get credit. Leaders get clarity.
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AI synthesis turns raw studies into decision-ready insights.
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Leaders can search across all research in plain language. Get synthesised answers with sources.
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Track which research influenced which decisions, and which went unused.
From £8,000/year for governance only
or £15,000/year with AI synthesis
FLYWHEEL / Governance at Scale
The complete system for evidence-based
decision making at scale
Flywheel is the full Efestra platform.
It connects your research studies and experimentation efforts to your business objectives and. strategic decisions, end to end.
Every result is verified. Every decision is traceable.
And the organisation learns and compounds that knowledge over time, rather than losing it.
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Complete learning loop from strategy to evidence to decision to learning
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Executive dashboards showing decision influence, not just activity metrics
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Know which results are reliable enough to act on before you commit resources
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Build institutional memory so the organisation compounds learning instead of repeating failures
Includes everything in Prism, plus workflow governance, enforcement, and the complete Learning Loop.
Getting Started
From first conversation to
clarity in weeks, not months
Not sure where to start?
Every organisation is in a different place.
Choose the scenario that sounds most like yours.
"We want to start experimenting properly, but our team has never done this before"
Launchpad gives your team the structure to run experiments from day one. AI-powered planning turns rough ideas into structured test plans with governance built in invisibly. No mandatory fields. No complexity. Just better decisions, faster.
"We run experiments, but we have no idea if they are actually good."
Observatory connects to your existing tools read-only. No migration, no workflow changes. You receive a governance health report that shows exactly where evidence is leaking and what it is costing you.
"Our research team produces excellent work, but it rarely reaches the decisions it should inform."
Prism turns research into decision-ready briefs with AI synthesis, connects every study to a business objective, and tracks when insights actually influence action.
"We want end-to-end experimentation and research governance. We have executive sponsorship and budget."
Flywheel is the complete platform. Strategic alignment, governance enforcement, decision tracking, outcome verification, and institutional memory. Everything in Prism, plus the full Learning Loop. workflow changes. You get a governance health report that shows exactly what is happening.
