efestra

Your teams produce evidence faster than anyone checks it.

Efestra checks the experiments and research behind the decisions you sign off, and reports the findings to you in confidence.

Trusted by

  • Coop
  • Haufe Group
  • Bitdefender
  • UNRVLD
  • Travelopia
  • Enchanting Travels

What leaders cannot see from their position

  • Results you cannot verify

    Your teams report experiment wins. You have no independent way to check the method behind them or trace them to business results.

  • Research you cannot find

    Studies are presented once and filed. When the same question comes up later, nobody can point to what was already learned.

  • Decisions you cannot explain

    When the board asks what evidence informed a decision, the link between what was learned and what was decided is not recorded anywhere.

  • Work checked only by the people who did it

    Analysis, synthesis and reporting are now often done with AI. The checking is still done by the team that produced the work.

Two ways to work with Efestra

Most organisations start with an audit. Those that want the checks to continue move to Flywheel.

Start here

Evidence audit

We trace three recent decisions back to the experiments and research behind them, check how that evidence was produced, and send you a written finding for each.

3 recent decisions
traced to their evidence
2 weeks
from access to written report
Ongoing

Flywheel

A platform for organisations that want evidence checked as it is produced. Teams record experiments and research in Flywheel, or from the AI assistants they already use, and leaders see which decisions the evidence supports.

Experiments and research
checked against one standard
Your AI assistant
Claude, ChatGPT or Gemini

Who you work with

Manuel da Costa

Manuel da Costa

Founder, Efestra (formerly Effective Experiments)

For more than a decade, I have worked on how experimentation and research evidence is documented, governed, challenged and used to make decisions. I carry out each audit myself.

Manuel on LinkedIn

How exposed are you to the evidence you approve?

Ten questions about what you can see from your position. No score and no email needed.

Take the self-assessment

Start with three recent decisions.

Leave your details and Manuel will reply by email to arrange a 15-minute call. Or write to manuel@efestra.com.