For Leaders
Sixteen guides for leaders evaluating whether their experimentation and research programmes are producing decisions, not just data.
Five Questions That Tell You Whether Your Experimentation Programme Is Working
Five diagnostic questions that cut through the activity reports. You do not need a technical background to ask them.
ReadHow to Read an Experiment Report Without Being Misled
Spotting phantom revenue, cherry-picked results, and activity dressed as impact in your team's presentations.
ReadSeven Signs Your Experimentation Programme Is Theatre
Red flags that the programme is generating activity, not learning. Most of them are invisible from the quarterly report.
ReadWho Owns Experimentation Governance
Executives, a senior owner, and practitioners each have a distinct job. Most programmes have all three doing the wrong one.
ReadHow to Turn an Issued Mandate into an Enforced One
A mandate is issued once. It is enforced continuously, or it decays into a slide nobody acts on.
ReadWhat to Measure Instead of Test Velocity
Six metrics that actually tell you about programme health. Most teams cannot produce any of them.
ReadWhat 'Culture of Experimentation' Actually Means
Breaking the buzzword into observable, measurable behaviours. If you cannot measure it, you do not have it.
ReadWhy Your Programme Will Not Survive the Next Resignation
Every programme has a person who holds it together. What happens when they leave.
ReadThe Gap Between Running Experiments and Making Better Decisions
The question is not whether you run experiments well. It is whether experiments change decisions.
ReadWhat Your Team Should Be Telling You But Probably Is Not
Six structural problems your experimentation team knows about but the incentives do not reward raising.
ReadFive Questions That Tell You Whether Your Research Programme Is Delivering Value
Five diagnostic questions that cut through the study count. You do not need a research background to ask them.
ReadHow to Read a Research Debrief Without Being Misled
Spotting confirmation bias, findings that flatter the brief, and observations labelled as insights.
ReadSigns Your Research Programme Is Producing Reports Nobody Uses
Red flags that the programme is generating studies, not influence.
ReadWhat to Measure Instead of Number of Studies Completed
Six metrics that tell you about programme health. Most teams cannot produce any of them.
ReadWhat 'Research-Driven Organisation' Actually Means
Breaking the buzzword into observable, measurable behaviours.
ReadWhy Your Research Knowledge Will Not Survive the Next Resignation
Two years of user research in someone's head, their Google Drive, and their personal Notion.
ReadThe Gap Between Conducting Research and Informing Decisions
Research concludes on Tuesday. The product decision it should inform was made three weeks ago.
ReadWhat Your Research Team Should Be Telling You But Probably Is Not
Six structural problems your research team knows about but the incentives do not reward raising.
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