# Efestra

> Efestra is a decision intelligence company that closes the Evidence Gap: the structural disconnect between evidence organisations generate through experiments and research, and the strategic decisions that evidence should inform. The platform connects evidence integrity, synthesis and governance into infrastructure that makes evidence last and decisions traceable.

Efestra serves enterprise organisations running experimentation and research programmes. The product suite spans four offerings across the Decision Intelligence Stack: Observatory (diagnostic audit), Launchpad (zero-to-good experimentation), Prism (research-to-decisions synthesis), and Flywheel (full governance platform). Mosaic is the AI layer across all products.

Founded in 2015 by Manuel da Costa. Headquartered in the United Kingdom.

## Products

- [Efestra Decision Intelligence Suite](https://efestra.com/): Overview of the full product suite
- [Observatory](https://efestra.com/observatory/): Diagnostic audit that connects to existing tools read-only and delivers a governance health report showing where evidence is leaking
- [Launchpad](https://efestra.com/launchpad/): Zero-to-good experimentation for teams starting from scratch, with AI-powered planning that turns rough ideas into structured test plans
- [Prism](https://efestra.com/prism/): Research-to-decisions synthesis that turns studies into decision-ready briefs and tracks when insights influence action
- [Flywheel](https://efestra.com/flywheel/): Complete governance platform covering strategic alignment, decision tracking, outcome verification and institutional memory
- [Mosaic AI](https://efestra.com/mosaic-ai/): AI-powered analysis layer across all Efestra products
- [Mosaic Companion](https://efestra.com/mosaic-companion/): Meeting intelligence tool that extracts experiment ideas from calls
- [Pricing and Plans](https://efestra.com/pricing-and-plans/): Investment structure for all products

## Product Details

- [Observatory Request](https://efestra.com/observatory/request/): Request an Observatory diagnostic audit
- [Prism vs Other Tools](https://efestra.com/prism/compare-vs-other-tools/): How Prism compares to alternative approaches
- [Flywheel Capabilities](https://efestra.com/flywheel/capabilities/): Detailed capability breakdown for Flywheel
- [Flywheel vs Other Tools](https://efestra.com/flywheel/compare-vs-other-tools/): How Flywheel compares to alternative approaches
- [Flywheel: How We Work With You](https://efestra.com/flywheel/how-we-work-with-you/): Implementation and onboarding process

## Platform

- [Governance Framework](https://efestra.com/platform/the-governance-framework/): Built-in governance framework for experimentation quality and strategic alignment
- [Strategic Alignment](https://efestra.com/platform/strategic-alignment/): Connecting experiments to business objectives
- [Centralised Experimentation Workflow](https://efestra.com/platform/centralized-experimentation-workflow/): Unified workflow replacing disconnected tools
- [Insights Repository](https://efestra.com/platform/insights-repository/): Centralised repository for experimentation insights and institutional memory
- [Decision Artifacts](https://efestra.com/platform/decision-artifacts/): Structured decision records connecting experiment results to business decisions
- [Executive Dashboards](https://efestra.com/platform/executive-dashboards/): Leadership visibility into how experiments drive strategic outcomes

## Concepts

- [The Evidence Gap Explained](https://efestra.com/the-evidence-gap-explained/): The structural disconnect between evidence generated and decisions informed
- [The Learning Loop Explained](https://efestra.com/the-learning-loop-explained/): The continuous cycle connecting experimentation to organisational learning
- [Experimentation Governance Explained](https://efestra.com/experimentation-governance-explained/): What governance means in the context of experimentation and research programmes

## Challenges

- [Eliminate the Frankenstack](https://efestra.com/challenges/eliminate-the-frankenstack/): Replacing disconnected tools with unified governance infrastructure
- [Increase Cross-Functional Alignment](https://efestra.com/challenges/increase-cross-functional-alignment/): Aligning experimentation across teams and business objectives

## For Buyers

- [The Executives Guide to Experimentation](https://efestra.com/the-executives-guide-to-experimentation/): Why experimentation programmes fail to deliver strategic value and what leaders can do
- [The CPO's Guide to Experimentation](https://efestra.com/the-cpos-guide-to-experimentation/): Product leadership perspective on experimentation governance
- [Evidence Gap Score](https://efestra.com/evidence-gap-score/): Free diagnostic measuring the gap between evidence generated and decisions informed
- [Trust Gap Diagnostic](https://efestra.com/trust-gap-diagnostic/): Self-serve diagnostic tool for assessing your organisation's Trust Gap
- [Experimentation Confidence Assessment](https://efestra.com/ecq-assessment/): Scorecard benchmarking programme maturity

## About

- [Our Story](https://efestra.com/our-story/): How Efestra started and why the Evidence Gap matters
- [Our Mission](https://efestra.com/our-mission/): What Efestra exists to solve
- [Our Manifesto](https://efestra.com/our-manifesto/): The principles behind Efestra's approach to decision intelligence
- [Our Approach](https://efestra.com/our-approach/): How Efestra works with organisations

## Blog

- [The CFO's Blind Spot: Why Experimentation Revenue Numbers Don't Survive Audit](https://efestra.com/blog/insights-phantom-revenue-experimentation/)
- [The Experimentation Democratisation Trap](https://efestra.com/blog/the-experimentation-democratisation-trap/)
- [Hope-Based Governance](https://efestra.com/blog/hope-based-governance-why-your-experimentation-programme-runs-on-wishful-thinking/)
- [Why Experimentation Specialists Keep Solving the Wrong Problem](https://efestra.com/blog/why-experimentation-specialists-keep-solving-the-wrong-problem/)
- [The Experimentation Maturity Myths](https://efestra.com/blog/the-experimentation-maturity-myths-why-your-advanced-programme-might-be-fooling-you/)
- [The Decision Dilemma: Why Great Experiments Die in Committee](https://efestra.com/blog/the-decision-dilemma-why-great-experiments-die-in-committee/)
- [Why Playbooks Fail at Scale](https://efestra.com/blog/why-playbooks-fail-at-scale-the-missing-link-in-experimentation-programs/)
- [From Cost Centre to Strategic Asset](https://efestra.com/blog/from-cost-center-to-strategic-asset-reimagining-experimentations-role-in-the-enterprise/)
- [Building Experimentation Capability Beyond the Initial Buzz](https://efestra.com/blog/building-experimentation-capability-beyond-the-initial-buzz-from-excitement-to-institutional-excellence/)
- [What Really Is Experimentation Maturity](https://efestra.com/blog/what-really-is-experimentation-maturity-debunking-industry-myths/)
- [The Executive's Role in Building Strategic Learning Capabilities](https://efestra.com/blog/the-executives-role-in-building-strategic-learning-capabilities/)
- [The Executive's Guide to Hiring Experimentation Leaders](https://efestra.com/blog/the-executives-guide-to-hiring-experimentation-leaders-who-drive-strategy-not-just-tests/)
- [The Hidden Cost of Experimentation Memory Loss](https://efestra.com/blog/the-hidden-cost-of-your-experimentation-memory-loss-why-documentation-is-your-strategic-governance-foundation/)
- [The Experimentation Frankenstack](https://efestra.com/blog/the-experimentation-frankenstack-why-your-diy-approach-is-costing-more-than-you-think/)
- [Why Experimentation Insights Don't Matter to Business](https://efestra.com/blog/why-experimentation-insights-learnings-dont-matter-to-business/)
- [How Strategic Knowledge Management Closes Your Trust Gap](https://efestra.com/blog/how-strategic-knowledge-management-closes-your-experimentation-trust-gap/)
- [From Success Theatre to Strategic Truth](https://efestra.com/blog/from-success-theater-to-strategic-truth-why-language-shapes-experimentation-governance/)
- [Why Good Experiments Go Bad](https://efestra.com/blog/why-good-experiments-go-bad/)
- [Beyond the Democratisation Hype](https://efestra.com/blog/beyond-the-democratization-hype-building-experimentation-capabilities-that-actually-scale/)
- [From Effective Experiments to Efestra](https://efestra.com/blog/from-effective-experiments-to-efestra-where-experiments-become-strategy/)
- [Beyond Vanity Metrics](https://efestra.com/blog/beyond-vanity-metrics-measuring-experimentation-governance-for-strategic-impact/)
- [The New Leader's 30-60-90 Day Plan](https://efestra.com/blog/building-your-experimentation-governance-foundation-the-new-leaders-strategic-30-60-90-day-plan/)
- [Beyond Test Tracking](https://efestra.com/blog/beyond-test-tracking-why-experimentation-governance-is-the-missing-piece-in-your-strategy/)

## Contact

- [Talk to Us](https://efestra.com/talk-to-us/): Book a conversation with Efestra
- [Chat with Manuel](https://efestra.com/chat-with-manuel/): AI voice agent for initial questions

## Optional

- [Sitemap](https://efestra.com/sitemap_index.xml)
- [Privacy Policy](https://efestra.com/privacy-policy/)
- [Terms and Conditions](https://efestra.com/terms-and-conditions/)